Time Management Plan
Owner: Mahdi Moradi Status: Draft Version: 2.0.0 Last Updated: 2026-04-20 Applies To: Company
1. The Challenge
You work a full-time 9-5 job and a part-time weekend kitchen job (~$600 biweekly). All business activities must happen outside both jobs. This plan ensures maximum productivity without burnout.
Current Employment Commitments:
Day Job: Mon-Fri 9:00 AM - 5:00 PM (40 hrs/week, remote)
Kitchen Job: Sat & Sun 10:00 AM - 6:00 PM (16 hrs/week, ~$600 biweekly)
Available Weekly Hours (Realistic — With Kitchen Job):
Weekday mornings (5 days × 1.5 hrs) = 7.5 hrs (6:00–7:30 AM)
Weekday evenings (5 days × 2.0 hrs) = 10.0 hrs (8:00–10:00 PM)
Weekend late night (2 days × 2 hrs) = 4.0 hrs (after kitchen, ~8:00–10:00 PM)
────────────────────────────────────────────────
Total Available: ~21.5 hrs/week
Target Usage: 17–20 hrs/week
Buffer: 1–4 hrs (rest, family, flexibility)
Available Weekly Hours (If Kitchen Job Dropped):
Weekday mornings (5 days × 1.5 hrs) = 7.5 hrs
Weekday evenings (5 days × 2.0 hrs) = 10.0 hrs
Saturday = 6–8 hrs
Sunday = 3–4 hrs
────────────────────────────────────────────────
Total Available: 27–30 hrs/week
Target Usage: 20–25 hrs/week
Buffer: 5–7 hrs (rest, family)
Wife's contribution (5–10 hrs/week) adds to total business capacity.
Kitchen Job Decision Point
The kitchen job provides ~$1,200/month ($14,400/year). Consider dropping it when:
| Trigger | Action |
|---|---|
| Business revenue exceeds $1,200/month | Drop kitchen job, reallocate hours |
| Business needs >25 hrs/week consistently | Drop kitchen job for capacity |
| Burnout risk is high | Drop kitchen job for health |
| Q3 2026 holiday prep requires full weekends | Evaluate dropping by September |
2. Weekly Time Blocks
Updated April 20, 2026: Blocks reallocated for 2-stream focus (Tools + Cookies). Mahdi focuses almost entirely on Bornara Tools. Narjes leads cookies independently.
Weekday Mornings (6:00 AM – 7:30 AM) — Deep Work
Best for: Bornara Tools coding — building tools, shared components, AI integration
| Day | Focus |
|---|---|
| Monday | Bornara Tools development |
| Tuesday | Bornara Tools development |
| Wednesday | Bornara Tools development |
| Thursday | Bornara Tools development |
| Friday | Bornara Tools development or business planning |
Weekday Evenings (8:00 PM – 10:30 PM) — Operations
Best for: SEO content, lighter Tools work, admin, cookie support
| Day | Focus |
|---|---|
| Monday | Tools: SEO content writing (how-to sections, FAQ) |
| Tuesday | Tools: testing, bug fixes, PR reviews |
| Wednesday | Cookie support: help Narjes with online setup, Shopify page |
| Thursday | Tools: analytics review, ad placement optimization |
| Friday | Admin: receipts, CRA documentation, Narjes timesheet |
Saturday — After Kitchen Shift (8:00–10:00 PM)
Kitchen shift: 10 AM – 6 PM. Business work starts after rest.
| Time | Activity |
|---|---|
| 8:00–9:00 PM | Cookie business: review Narjes’s week, plan orders |
| 9:00–10:00 PM | Tools: light work or content creation |
Sunday — After Kitchen Shift (8:00–10:00 PM)
Kitchen shift: 10 AM – 6 PM. Lighter session.
| Time | Activity |
|---|---|
| 8:00–9:00 PM | Weekly planning: review metrics, set priorities |
| 9:00–10:00 PM | Tools: batch SEO content or planning for next week |
3. Monthly Time Distribution
Updated April 20, 2026: Reduced from 4 streams to 2 active streams.
| Activity | Hours/Month (with kitchen job) | Hours/Month (no kitchen job) | % of Time |
|---|---|---|---|
| Bornara Tools Development | 40–50 | 50–65 | 65–70% |
| Cookie Business Support | 5–10 | 8–12 | 10–15% |
| Admin & CRA Documentation | 4–6 | 5–8 | 8–10% |
| SEO Content & Marketing | 4–8 | 6–10 | 8–12% |
| Consulting (if it comes) | 0–4 | 0–6 | 0–5% |
| Total (Mahdi) | 53–78 | 69–101 | 100% |
Narjes (independent — not counted in Mahdi’s hours):
| Activity | Hours/Month |
|---|---|
| Cookie: recipe testing, baking, packaging | 12–20 |
| Cookie: Instagram content, filming | 5–10 |
| Cookie: orders, customer service | 2–5 |
| Bornara Tools: logo, UI mockups, social graphics | 3–8 (May–Jun only) |
| Admin: timesheets, receipts | 1–2 |
| Total (Narjes) | 23–45 |
4. Delegation to Wife
Updated April 20, 2026: Narjes now leads the cookie business independently. Her Tools work is limited to design tasks in May–June only.
| She Leads (Cookie Business) | Mahdi Supports With |
|---|---|
| Recipe testing and perfecting | Online ordering setup (Shopify page) |
| Baking and packaging | Packaging logistics / shipping |
| Instagram content creation + posting | Analytics review (monthly) |
| Customer orders and communication | Pricing strategy decisions |
| Filming recipe videos | — |
| She Does for Tools (May–Jun only) | Then Mahdi takes over |
|---|---|
| Logo design for Bornara Tools | All ongoing design |
| UI mockup for homepage + tool page | All development |
| Social media launch graphics | All marketing |
5. Productivity Rules
- Time-box everything — Set a timer. When it rings, move on.
- Batch similar tasks — All content creation on Saturday. All admin on Friday evening.
- Automate ruthlessly — Use AI agents for repetitive tasks (see Automation Plan)
- No perfectionism — Ship good enough, iterate later
- Protect deep work — Morning coding sessions are sacred
- Weekly review is mandatory — Sunday planning sets the week
- Document as you go — CRA logs take 5 minutes if done daily, hours if done monthly
- Say no to scope creep — Focus on Tools + Cookies only. Do NOT start Giftifye or AI Platform until activation criteria are met (see 12-Month Roadmap).
6. Energy Management
| Time of Day | Energy Level | Best For |
|---|---|---|
| Early morning | Highest | Coding, architecture, complex problems |
| After work | Medium | Marketing, operations, lighter tasks |
| Late evening | Lower | Admin, documentation, planning |
| Weekend AM | High | Production work (baking, content, coding) |
| Weekend PM | Medium | Marketing, calls, lighter work |
7. Burnout Prevention
| Strategy | Implementation |
|---|---|
| Hard stop time | No work after 10:30 PM |
| Full rest day | At least 1 half-day of zero business per week |
| Quarterly review | Assess if schedule is sustainable every 3 months |
| Vacation time | Plan 1-2 weeks off per year (business doesn't stop) |
| Delegate more over time | As revenue grows, hire help or expand wife's hours |
| Celebrate wins | Acknowledge milestones (first sale, first client) |