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Time Management Plan

Owner: Mahdi Moradi Status: Draft Version: 2.0.0 Last Updated: 2026-04-20 Applies To: Company


1. The Challenge

You work a full-time 9-5 job and a part-time weekend kitchen job (~$600 biweekly). All business activities must happen outside both jobs. This plan ensures maximum productivity without burnout.

Current Employment Commitments:

Day Job: Mon-Fri 9:00 AM - 5:00 PM (40 hrs/week, remote)
Kitchen Job: Sat & Sun 10:00 AM - 6:00 PM (16 hrs/week, ~$600 biweekly)

Available Weekly Hours (Realistic — With Kitchen Job):

Weekday mornings (5 days × 1.5 hrs) = 7.5 hrs (6:00–7:30 AM)
Weekday evenings (5 days × 2.0 hrs) = 10.0 hrs (8:00–10:00 PM)
Weekend late night (2 days × 2 hrs) = 4.0 hrs (after kitchen, ~8:00–10:00 PM)
────────────────────────────────────────────────
Total Available: ~21.5 hrs/week
Target Usage: 17–20 hrs/week
Buffer: 1–4 hrs (rest, family, flexibility)

Available Weekly Hours (If Kitchen Job Dropped):

Weekday mornings (5 days × 1.5 hrs) = 7.5 hrs
Weekday evenings (5 days × 2.0 hrs) = 10.0 hrs
Saturday = 6–8 hrs
Sunday = 3–4 hrs
────────────────────────────────────────────────
Total Available: 27–30 hrs/week
Target Usage: 20–25 hrs/week
Buffer: 5–7 hrs (rest, family)

Wife's contribution (5–10 hrs/week) adds to total business capacity.

Kitchen Job Decision Point

The kitchen job provides ~$1,200/month ($14,400/year). Consider dropping it when:

TriggerAction
Business revenue exceeds $1,200/monthDrop kitchen job, reallocate hours
Business needs >25 hrs/week consistentlyDrop kitchen job for capacity
Burnout risk is highDrop kitchen job for health
Q3 2026 holiday prep requires full weekendsEvaluate dropping by September

2. Weekly Time Blocks

Updated April 20, 2026: Blocks reallocated for 2-stream focus (Tools + Cookies). Mahdi focuses almost entirely on Bornara Tools. Narjes leads cookies independently.

Weekday Mornings (6:00 AM – 7:30 AM) — Deep Work

Best for: Bornara Tools coding — building tools, shared components, AI integration

DayFocus
MondayBornara Tools development
TuesdayBornara Tools development
WednesdayBornara Tools development
ThursdayBornara Tools development
FridayBornara Tools development or business planning

Weekday Evenings (8:00 PM – 10:30 PM) — Operations

Best for: SEO content, lighter Tools work, admin, cookie support

DayFocus
MondayTools: SEO content writing (how-to sections, FAQ)
TuesdayTools: testing, bug fixes, PR reviews
WednesdayCookie support: help Narjes with online setup, Shopify page
ThursdayTools: analytics review, ad placement optimization
FridayAdmin: receipts, CRA documentation, Narjes timesheet

Saturday — After Kitchen Shift (8:00–10:00 PM)

Kitchen shift: 10 AM – 6 PM. Business work starts after rest.

TimeActivity
8:00–9:00 PMCookie business: review Narjes’s week, plan orders
9:00–10:00 PMTools: light work or content creation

Sunday — After Kitchen Shift (8:00–10:00 PM)

Kitchen shift: 10 AM – 6 PM. Lighter session.

TimeActivity
8:00–9:00 PMWeekly planning: review metrics, set priorities
9:00–10:00 PMTools: batch SEO content or planning for next week

3. Monthly Time Distribution

Updated April 20, 2026: Reduced from 4 streams to 2 active streams.

ActivityHours/Month (with kitchen job)Hours/Month (no kitchen job)% of Time
Bornara Tools Development40–5050–6565–70%
Cookie Business Support5–108–1210–15%
Admin & CRA Documentation4–65–88–10%
SEO Content & Marketing4–86–108–12%
Consulting (if it comes)0–40–60–5%
Total (Mahdi)53–7869–101100%

Narjes (independent — not counted in Mahdi’s hours):

ActivityHours/Month
Cookie: recipe testing, baking, packaging12–20
Cookie: Instagram content, filming5–10
Cookie: orders, customer service2–5
Bornara Tools: logo, UI mockups, social graphics3–8 (May–Jun only)
Admin: timesheets, receipts1–2
Total (Narjes)23–45

4. Delegation to Wife

Updated April 20, 2026: Narjes now leads the cookie business independently. Her Tools work is limited to design tasks in May–June only.

She Leads (Cookie Business)Mahdi Supports With
Recipe testing and perfectingOnline ordering setup (Shopify page)
Baking and packagingPackaging logistics / shipping
Instagram content creation + postingAnalytics review (monthly)
Customer orders and communicationPricing strategy decisions
Filming recipe videos
She Does for Tools (May–Jun only)Then Mahdi takes over
Logo design for Bornara ToolsAll ongoing design
UI mockup for homepage + tool pageAll development
Social media launch graphicsAll marketing

5. Productivity Rules

  1. Time-box everything — Set a timer. When it rings, move on.
  2. Batch similar tasks — All content creation on Saturday. All admin on Friday evening.
  3. Automate ruthlessly — Use AI agents for repetitive tasks (see Automation Plan)
  4. No perfectionism — Ship good enough, iterate later
  5. Protect deep work — Morning coding sessions are sacred
  6. Weekly review is mandatory — Sunday planning sets the week
  7. Document as you go — CRA logs take 5 minutes if done daily, hours if done monthly
  8. Say no to scope creep — Focus on Tools + Cookies only. Do NOT start Giftifye or AI Platform until activation criteria are met (see 12-Month Roadmap).

6. Energy Management

Time of DayEnergy LevelBest For
Early morningHighestCoding, architecture, complex problems
After workMediumMarketing, operations, lighter tasks
Late eveningLowerAdmin, documentation, planning
Weekend AMHighProduction work (baking, content, coding)
Weekend PMMediumMarketing, calls, lighter work

7. Burnout Prevention

StrategyImplementation
Hard stop timeNo work after 10:30 PM
Full rest dayAt least 1 half-day of zero business per week
Quarterly reviewAssess if schedule is sustainable every 3 months
Vacation timePlan 1-2 weeks off per year (business doesn't stop)
Delegate more over timeAs revenue grows, hire help or expand wife's hours
Celebrate winsAcknowledge milestones (first sale, first client)