April 2026 — 30-Day Action Plan
Owner: Mahdi Moradi
Status: Draft
Version: 2.0.0
Last Updated: 2026-04-20
Applies To: Bornara AI
Context
As of March 19, 2026, Q1 roadmap items are partially complete. This plan is a focused
30-day sprint (April 1–30) that catches up on critical Q1 gaps and executes the highest
priority Q2 items. It is scoped for ~15–18 hrs/week (Mahdi) + ~5–10 hrs/week (Narjes),
factoring in the kitchen job.
Guiding principle: Revenue-generating actions first. Everything else second.
Status update (April 20, 2026): This plan was largely not executed as written.
Instead of the 4-stream catch-up sprint, April was spent on:
- Bornara Tools planning — Created 8 comprehensive project docs, locked tech stack,
designed 6-phase build plan with 35 scored tools
- Cookie recipe testing — Narjes continued testing recipes and filming for Instagram
- Strategic pivot decision — Reduced from 4 streams to 2 (Tools + Cookies)
The original Week 1–4 plans below are archived for reference. The new plan going
forward is in the Revised 12-Month Roadmap.
April Remaining (April 21–30): Revised Tasks
Mahdi — 10 hrs
| Day | Task | Hours | Priority |
|---|
| This week | Get cottage food ruling from Calgary AHS | 0.5 | Critical |
| This week | Start CRA activity log (backfill April entries) | 1.0 | High |
| This week | Document Narjes hours for April (recipe testing, filming, Instagram) | 1.0 | High |
| Evenings | Review all Bornara Tools planning docs one final time | 2.0 | Medium |
| Evenings | Research: pnpm + Next.js 15 + shadcn/ui tutorial (prep for May 1 build) | 4.0 | High |
| Friday | Admin: set up expense tracking for 2-stream model | 1.5 | High |
Narjes — 8 hrs
| Task | Hours | Notes |
|---|
| Continue cookie recipe testing | 4 | Document recipes for consistency |
| Instagram content (3+ posts) | 2 | Recipe videos, behind-the-scenes |
| Fill out April timesheet | 1 | Hours, tasks, dates |
| Bornara Tools logo sketches | 1 | Initial concepts for May |
Cookie Decision Gate (Due: April 25)
Call Calgary's Environmental Public Health department (Alberta Health Services):
- Can you sell cookies baked at home in Calgary under Alberta's cottage food exemption?
- Do you need a food handler's certificate?
- Do you need a home kitchen inspection?
- Are there labelling requirements (allergens, ingredients)?
| Answer | Action |
|---|
| Yes, permitted | Proceed with local cookie sales in May |
| Yes, with permit/cert | Budget $50–$200 for cert, launch in June |
| No, not permitted | Drop cookies from 2026 plan, reallocate Narjes hours to Tools design + Giftifye prep |
Result: _________________ (fill in after call)
Original Plan (Weeks 1–4) — ARCHIVED
Week 1 (April 1–7): Foundation & Legal
Mahdi — 15 hrs
| Day | Time Slot | Task | Hours | Priority |
|---|
| Tue | 6:00–7:30 AM | Set up dedicated business bank account (online) | 1.5 | Critical |
| Tue | 8:00–10:00 PM | Giftifye: finalize product selection (20 items) | 2.0 | Critical |
| Wed | 6:00–7:30 AM | AI platform: Azure environment setup | 1.5 | High |
| Wed | 8:00–10:00 PM | Giftifye: Shopify payment processing + shipping rates | 2.0 | Critical |
| Thu | 6:00–7:30 AM | Call Calgary public health re: cottage food rules | 0.5 | Critical |
| Thu | 6:30–7:30 AM | LOC: first business draw ($2,000–$3,000), document purpose | 1.0 | Critical |
| Thu | 8:00–10:00 PM | Giftifye: legal pages (Privacy, Terms, Refund) | 2.0 | High |
| Fri | 6:00–7:30 AM | AI platform: data model design | 1.5 | High |
| Fri | 8:00–10:00 PM | Admin: expense tracking setup, start CRA activity log | 2.0 | High |
| Sat | (if free) | Giftifye: product photography session with Narjes | 4.0 | High |
Narjes — 8 hrs (Original Plan)
| Task | Hours | Notes |
|---|
| Logo finalization + brand colour palette | 3 | If not already done |
| Social media accounts creation (TikTok, Instagram, Facebook) | 2 | Giftifye branded |
| Product image mockups for top 10 products | 3 | For store launch |
Deliverables
Week 2 (April 8–14): Store Build & Content
Mahdi — 15 hrs (Week 2)
| Day | Time Slot | Task | Hours | Priority |
|---|
| Mon | 6:00–7:30 AM | AI platform: API scaffolding (FastAPI + LangChain) | 1.5 | High |
| Mon | 8:00–10:00 PM | Giftifye: upload first 10 products with descriptions | 2.0 | Critical |
| Tue | 6:00–7:30 AM | AI platform: continue scaffolding | 1.5 | High |
| Tue | 8:00–10:00 PM | Giftifye: upload remaining 10 products | 2.0 | Critical |
| Wed | 6:00–7:30 AM | Insurance: get CGL quotes from Zensurance/NEXT | 1.0 | Medium |
| Wed | 7:30–8:00 AM | Equipment decisions: order laptop if not yet purchased | 0.5 | High |
| Wed | 8:00–10:00 PM | Giftifye: set up email flows (Welcome, Abandoned Cart) | 2.0 | High |
| Thu | 8:00–10:00 PM | Consulting: reach out to 5 people in network | 2.0 | High |
| Fri | 8:00–10:00 PM | Marketing: set up Klaviyo, create first email template | 2.0 | High |
Narjes — 8 hrs (Week 2)
| Task | Hours | Notes |
|---|
| Product photography (remaining products) | 3 | With descriptions |
| Shopify theme customization | 3 | Giftifye brand look |
| First 5 social media posts (scheduled) | 2 | TikTok + Instagram |
Week 2 Deliverables
Week 3 (April 15–21): Soft Launch & First Ads
Mahdi — 15 hrs (Week 3)
| Day | Time Slot | Task | Hours | Priority |
|---|
| Mon | 6:00–7:30 AM | AI platform: first pre-built agent template | 1.5 | High |
| Mon | 8:00–10:00 PM | Giftifye: soft launch — send store link to 20 friends/family | 2.0 | Critical |
| Tue | 6:00–7:30 AM | AI platform: continue agent template | 1.5 | High |
| Tue | 8:00–10:00 PM | Marketing: create first TikTok ad ($5/day test budget) | 2.0 | Critical |
| Wed | 6:00–7:30 AM | Consulting: follow up on outreach, schedule any calls | 1.5 | High |
| Wed | 8:00–10:00 PM | Giftifye: Mother's Day collection — add 5 gift bundles | 2.0 | Critical |
| Thu | 8:00–10:00 PM | Marketing: Facebook group posts (Calgary gift groups) | 2.0 | Medium |
| Fri | 8:00–10:00 PM | Admin: week 3 CRA log, expense receipts, LOC log update | 2.0 | High |
Narjes — 8 hrs (Week 3)
| Task | Hours | Notes |
|---|
| Mother's Day product photos + social templates | 3 | Seasonal content |
| Daily social media posting begins | 3 | 1 post/day target |
| Customer service process documentation | 2 | Response templates |
Week 3 Deliverables
Week 4 (April 22–30): Revenue Push & Review
Mahdi — 18 hrs (stretch week — Mother's Day is May 11)
| Day | Time Slot | Task | Hours | Priority |
|---|
| Mon | 6:00–7:30 AM | AI platform: continue development | 1.5 | High |
| Mon | 8:00–10:00 PM | Marketing: analyze first ad results, adjust targeting | 2.0 | Critical |
| Tue | 6:00–7:30 AM | AI platform: continue development | 1.5 | High |
| Tue | 8:00–10:00 PM | Giftifye: increase ad spend on winners ($10–15/day) | 2.0 | Critical |
| Wed | 6:00–7:30 AM | Consulting: deliver first project (if secured) | 1.5 | High |
| Wed | 8:00–10:00 PM | Cookie decision: if legal, set up cookie page; if not, drop | 2.0 | High |
| Thu | 8:00–10:00 PM | Marketing: Mother's Day email campaign | 2.0 | Critical |
| Fri | 8:00–10:00 PM | Admin: month-end financial review, CRA docs, LOC balance | 2.0 | Critical |
| Sat | (if free) | Content marathon: 10 social posts + 2 TikTok videos | 4.0 | High |
Narjes — 10 hrs (stretch for Mother's Day prep)
| Task | Hours | Notes |
|---|
| Mother's Day social media campaign | 4 | Daily posts, stories |
| Customer service (handle first orders) | 3 | If any come in |
| Cookie packaging design (if approved) | 3 | Only if cottage food = yes |
Week 4 Deliverables
April Financial Plan
| Item | Budget | Funding Source | LOC Draw? |
|---|
| Equipment (if buying) | $2,000–$4,000 | LOC Draw #1 | Yes |
| Shopify subscription | $39 | LOC or credit card | Maybe |
| Shopify apps | $20–$50 | — | No |
| Ad spend (TikTok/FB) | $150–$300 | LOC Draw #2 if needed | Maybe |
| Wife's wages (April) | $400–$800 | LOC or personal | Track |
| Software subscriptions | $100–$200 | Existing | No |
| Insurance (CGL) | $0–$40 | Only if first sale | No |
| Total April | $2,700–$5,400 | | |
LOC Draw Schedule
| Draw # | Date | Amount | Purpose | Cumulative |
|---|
| 1 | ~April 3 | $2,000–$3,000 | Equipment + Shopify setup | $2K–$3K |
| 2 | ~April 20 | $500–$1,500 | Ad spend + wife wages | $2.5K–$4.5K |
April Success Metrics
| Metric | Target | Stretch |
|---|
| Giftifye store live | Yes | — |
| Products listed | 20+ | 30 |
| First sale | $0 | $100+ |
| Ad spend | $150 | $300 |
| Consulting outreach | 5 contacts | 1 paid project |
| Social media posts | 20 | 30+ |
| Email subscribers | 10 | 50 |
| CRA docs filed | Activity log + expense log | Complete month |
| Wife timesheets | 4 weekly sheets | Signed + filed |
Cookie Stream Decision Gate
Due date: April 25, 2026
Call Calgary's Environmental Public Health department (Alberta Health Services) this week
to confirm:
- Can you sell cookies baked at home in Calgary under Alberta's cottage food exemption?
- Do you need a food handler's certificate?
- Do you need a home kitchen inspection?
- Are there labelling requirements (allergens, ingredients)?
| Answer | Action |
|---|
| Yes, permitted | Proceed with cookie launch in May |
| Yes, with permit/cert | Budget $50–$200 for cert, launch in June |
| No, not permitted | Drop cookies from 2026 plan, reallocate hours to Giftifye |
Record the answer, the name of who you spoke with, and the date in this document.
Result: _________________ (fill in after call)